| HRD professionals should be called upon to ensure that all major learning
projects throughout the organization follow a standardized instructional
development process that employs business case methodology. The process
should address the five major phases of assessment of needs, design, development,
implementation, and evaluation of instruction. Here are some guidelines
in implementing this process.
1. Input is sought from the following sources to determine performance
gaps or opportunities:
- Customers and clients.
- Supervisors.
- Incumbents.
- Management, etc.
- Future studies on potential changes in:
- employee roles, responsibilities, work processes, characteristics,
competencies;
- industry trends; and
- technology that might affect the organization/business or the way work
is done
- Organization climate studies.
- Infrastructure and people/performance management studies.
2. The data gathered are rooted in the performance required for individual,
team, and organizational success both currently and in the foreseeable
future. At the same time HRD professionals help the organization close
current performance gaps, they also support the development of the competencies
needed at all levels to successfully meet future requirements.
3. The conclusions from the studies are summarized and competency profile
and learning project recommendations developed by a team with representatives
from all key stakeholder groups. The data, conclusions, and recommendations
are presented to the leadership team to be used as input into organizational
and HRD project and budget planning processes.
4. State-of-the-art learning strategies are designed as databases of
options and multiple learning paths to support the competencies defined
for the organization. Instead of a curriculum plan that applies to a large
group of people, learning plans tied to the competencies are customized
using variations of the HRD function's products. This provides flexibility
for the constant, rapid, and often unpredictable changes in organizations'
markets, environments, and stakeholder requirements.
- Many learning resources offered within the curriculum are no longer
offered on a set schedule at a central or regional location.
- Now, more learning is made available at every organizational location,
often electronically, so that it can be accessed when needed by the learner.
This approach is called "point-of- need" or "just-in-time"
training.
- Classroom learning will continue to be useful to bring people together
for shared learning experiences. These experiences allow for the sharing
of insights among learners and the networking that is key to the success
of many organizations.
5. Stakeholder partnerships, among managers, learners, HRD professionals,
customers and co-workers, are developed to build transfer (full application
of learning on the job) into the learning process. Learning that results
in performance enhancement is an ongoing process involving multiple interventions
by stakeholders throughout the analysis, design, delivery, and evaluation
stages. These partnerships ensure that:
- organizational infrastructure and management barriers to the desired
learning and performance change are removed or minimized;
- the learner has the appropriate supervisor support, job, and task assignments;
- organizational performance measures and HR systems consequences are
appropriately aligned with the performance desired; and
- information, tools, and coaching needed to support the learner are
available, easy to use, and readily accessible.
6. Learning process design/development methodology is standardized throughout
the organization:
- Learning projects are identified as outcomes of performance requirements
studies and changes in strategic plans, stakeholder value, etc.
- Cost/benefit analysis is consistently used in learning project proposals,
including:
- Audience size.
- Expected life/usefulness of the proposed learning process.
- Scope of learning process — the desired performance outcome and the
competency skills and knowledge components to be developed.
- High-level conceptual design of the learning process.
- Design alternatives (see existing materials review and make/buy descriptions
below) and potential migration strategies for incremental or staged delivery
of the learning process.
- All costs associated with the design, development, implementation,
delivery, and maintenance of the learning process for its estimated life.
- Statement of anticipated benefits:
- anticipated impact of the performance/behavior changes (identified
in scope above) on existing organizational process and results performance
measures; and
- contribution to organizational goals, mission, competencies.
- Evaluation plan that will be used to measure the degree to which planned
benefits were achieved and provide information necessary to improve and
maintain the effectiveness, efficiency, and impact of the learning process.
- Statement of risks that includes:
- risk/cost of not developing and implementing the learning process;
and
- risks that might cause an inefficiency or unsuccessful design, development,
or implementation.
- Learning and performance support strategies are selected to maximize
learning and performance enhancement in a minimal amount of time.
- Problem-based learning.
- Action learning.
- Structured on-the-job training.
- Performance support systems.
- Systems that are available to the learner "just in time"
provide "just the right" amount of content.
- Designs of all learning strategies include the appropriate amount of
each the five conditions for learning:
- Control — The learner has control of the learning process (the
amount of control depends on learner's experience/expertise, and availability
and cost effectiveness of technology and/or experts).
- Collaboration — Learning is enhanced through team/group interaction
and sharing of diverse experiences, views, and insights.
- Context — Rich, relevant, realistic data are provided on the
learning situation, relevant to learners' work situations.
- Challenge — Learners are sufficiently challenged by the learning
and learning situation that they are actively mentally and emotionally
engaged.
- Reflection — Sufficient opportunity and time are provided to
allow the learner to integrate and process the learning experience, gain
insights, and reframe/expand cognitive frameworks.
7. Existing materials reviews are part of all projects. Identification
of existing internal and/or external materials that can support the learning
process design, development, and implementation prevents duplication of
effort; is a source of good ideas and content; and lowers project costs
and cycle times. This step identifies vendor products that meet the organization's
needs and enables a "make/buy" decision based on the cost/benefit
analysis of the alternatives.
8. The vendor review and selection process, if applicable, is managed
by a key stakeholder group (including members of HRD). This team identifies
the selection criteria and the relative importance of each (e.g., high=3,
medium=2, low=1); develops a vendor evaluation matrix; and makes final
selection in compliance with any procurement rules, regulations and policies.
Following selection, one or more products are tested and evaluated with
the target audience to ensure "fit" and determine adaptation
requirements. Selection criteria include:
- Product attributes that indicate the degree to which the vendor product
should contribute to the desired performance outcome and competency skill
and knowledge components to be developed.
- Vendor cost.
- Costs of any adaptation required to maximize organizational or learning
process/performance goal outcomes.
- Vendor's record of reliability in the areas of product quality and
timeliness.
- Ease of use of product and vendor administrative processes.
- Vendor's past projects and results within the organization and a reference
check.
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